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Recent Posts
Author Archives: Adam McBroom
What is Hadoop and Big Data?
Scott Severson, Brandpoint liked this postThere is a big difference between data and information. Data is having a huge library full of books you haven’t read, whereas information is having the Cliff Notes. Data doesn’t mean a lot without analysis, and one thing that companies have is a lot of data. In online advertising “Big [...]
Direct Response Lessons from Fundraising
We’ve all seen the ads: site founder Jimmy Wales asking for donations to keep Wikipedia.com up and running. However, recently released information regarding the fundraising campaign sheds some interesting light on the business of ad campaigns. In just 50 days Wikipedia’s parent company Wikimedia raised $16 million in donations from more than 500,000 people. Compared [...]
Do you have any potentially costly clients?
The Federal Trade Commission recently cracked down on Google, to the tune of $500 million, for allowing advertisements for Canadian online pharmacies to target consumers in the United States. There is no doubt that the importing of controlled and non-controlled substances is illegal. The burden of consumer protection falling on the advertising medium is an [...]
Buzz-word Bingo Anyone?
This post is a continuation from last week of my exploration of the history of online advertising and the “alphabet soup” of acronyms that has accompanied it. We pick the story up after the development of ad exchanges, Real-time Bidding In order to efficiently “price” available inventory on ad exchanges. Real Time Bidding (RTB) developed, [...]
Posted in Online Advertising
Tagged consumer targeting, Cost per Acquisition (CPA), Cost per Click (CPC), Cost per Mille (CPM), Demand Side Platforms, Real Time Bidding (RTB), Supply Side Platform (SSP)
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