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Author Archives: Jessica Gaumer

Advertising through storytelling: two brands and their techniques

By Jessica Gaumer | Published April 26, 2012

Scott Severson liked this postThe days when companies relied on 30-second TV spots and full-page newspaper ads as their main tools for staying on top are long gone. What kind of advertising works now? Story formats and engaging content an audience can relate to and connect with. Storytelling plays a huge role when it comes to [...]

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Does Your Online Marketing Team Need a Good Bartender?

By Jessica Gaumer | Published November 22, 2011

Many of us often say, “Back in college I_________”. Well, back in college I was a bartender at a local bar and grill. For three years, I spent three to four nights a week making drinks, backing up the servers, and most importantly providing quality service to my customers. In looking back at the crazy [...]

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