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Author Archives: Ryan Patin

The Pesky Paywall

By Ryan Patin | Published March 13, 2012

Scott Severson liked this postAs we creep into 2012, a proliferation of publishers will attempt to monetize their content by erecting paywalls. Most recently, the Los Angeles Times and Gannett have announced plans to begin charging readers for online news, and even Groupon is getting into the paywall game, with a “VIP” program that could [...]

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Cooling down tablet advertising? The Kindle Fire

By Ryan Patin | Published January 19, 2012

If you don’t know what the Kindle Fire is, you will. Or you should. I’m not sure which. Amazon’s Kindle Fire was a hit this year at Christmas, and is the first real threat to Apple’s stranglehold on the tablet market. And for $199, how could the Kindle Fire not be a hit or a [...]

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NFC and QR Codes Square Off (Again….)

By Ryan Patin | Published November 2, 2011

The recent launching of Google Wallet on the Sprint network as well as the announcement of the Isis mobile payments venture and their use of a near-field communication chip has many questioning whether or not QR codes will survive in an NFC world.  The main focus of this article is to share why I don’t [...]

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What QR codes are for and why you should care

By Ryan Patin | Published October 6, 2011

By now you’ve probably seen 2D barcodes out in the wild; you may even know that you use your mobile device to utilize it. But what are they, how do they work, what can they do, and most importantly, how can your business implement them to attract potential consumers? 2D barcodes allow consumers to scan [...]

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Does your brand really need an app?

By Ryan Patin | Published August 8, 2011

By now, you’ve come to the realization that all those consumers buried in their smartphones on the bus or tapping away on their tablets on the subway are valuable to your brand.  But the question remains:  What’s the best way to tap into that user, and do we need an app for that? Many brands [...]

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