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Author Archives: Scott Severson

Is Your Marketing Funnel Empty?

By Scott Severson | Published September 15, 2011

The marketing funnel today looks a lot different than it did even ten years ago. Since 1898 when St. Elmo Lewis first described his concept of a marketing funnel, it looked like… well, a funnel. Marketers would put a quantity of eyeballs in one end and get some subset of that number out the other [...]

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Welcome

By Scott Severson | Published June 14, 2011

Welcome to our new website and blog; I’m Scott Severson, the president of Adfusion. As we continue to grow and evolve our business, we realized that our old website had a hard time keeping up with all the change. We finally gave it a facelift to better reflect our products today. We have been busy! [...]

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