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Author Archives: Tom Carpenter

Headline Heroes

By Tom Carpenter | Published February 3, 2012

It’s an age-old question, and it’s one that we as marketers still ponder to this day: What’s better … a straightforward, hit-em-over-the-head headline … or something alluring, catchy and clever? In limited online space, it can be hard to do both functions justice in one phrase. What’s the solution? Fortunately, online media provides the opportunity [...]

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Some Views on Point of View

By Tom Carpenter | Published December 5, 2011

I think you should read this blog. You should read this blog. This blog is available to read. One message, three ways to say it. When it comes to creating content marketing communications, your message’s point of view (POV) is critical. Marketers often don’t think about POV consciously, but you sure know it when the [...]

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Take a Chance

By Tom Carpenter | Published September 30, 2011

Where would we be if Grog the cavemen hadn’t thrown some meat onto a fire and discovered that he liked his mastodon hunk sizzled to medium well done? What if Damian the Mesopotamian hadn’t itched to tell his story so badly that he never bothered to scratch out a few hieroglyphics on a sheet of [...]

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Not That Different

By Tom Carpenter | Published July 26, 2011

If you had told me 25 years ago, when I was using a Selectric typewriter to create direct marketing copy for mailings and paper catalogs, that one day I’d be doing similar things but for a computer medium known as the Internet, I would have given you a flummoxed look: What’s an Internet? And maybe [...]

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